The movement of
French creation
The French Touch is an inspired and inspiring movement that was created to accompany the economic expansion of the creative economy.
La French Touch brings together companies in the sector to create a network of motivated and determined entrepreneurs based around 4 values: creativity, excellence, audacity and authenticity.
Our verticals of
the creative economy
Our news page
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News
Posted on 1 June 2026
Film distribution and exhibition: Accelerating innovation to renew public desire
🎬 Don't miss it! The National Center for Cinema and Animated Images (CNC), Bpifrance and La French...
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decryption
Published May 22 2026
The iconic Hotel Martinez, Art Deco as the signature of the Croisette
A white line placed between the sky and the sea, an architecture that captures light as much as...
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News
Published May 11 2026
French Touch Vision, a compass for the French creative economy
With this collaborative work, enriched by over one hundred contributions, the French Touch aims to decipher...
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News
Published on 29 April 2026
Launch party for French Touch Vision, the book on major trends in the cultural and creative industries.
Bpifrance, La French Touch and its ambassadors are pleased to invite you to the launch party...
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Headshot
Published on 27 April 2026
Evolving without compromising: Philippe Zorzetto, a house that stands the test of time
Contrary to narratives of accelerated growth and fads, Philippe Zorzetto embodies a...
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decryption
Published on 15 April 2026
The map, a new horizon of creation
Since it became integrated into our phone apps, mapping has never been so important...
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Published on 13 April 2026
Jean-Charles de Castelbajac's favorites, from Kid Cudi to Gustave Courbet
In 2026, humanism has a name: Jean-Charles de Castelbajac. At the Toulouse slaughterhouses, the elegant...
Become a member of The French Touch
Why join the community?
Are you a game changer, a challenger or a leader?
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An inspiring and inspired community
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A common international standard
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Exclusive content and events
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Support solutions
