Book French Touch Vision
The creative economy represents €143 billion and embodies a strategic strength for France: 5% of GDP, nearly 2 million jobs, and a unique capacity to project influence. But this power is undergoing profound transformation. French Touch Vision, the first analytical and forward-looking work on the French Touch movement, spearheaded by Bpifrance, brings together the perspectives of 100 leaders, creators, and thinkers in the creative economy.
It provides a demanding overview of the major verticals of the industry (video games, cinema and audiovisual, mixed realities, publishing, music, fashion and creation, visual arts, heritage, architecture, design and crafts) and identifies the common trends that are reshaping their models: the rise of IP, the shock of AI, the injunction to have an impact, the hybridization of formats, the advent of the creator economy, the concentration of players… A tool for reading and action, to understand what connects Miraculous, Jacquemus, Clair Obscur: Expedition 33, the Paris Olympic Games ceremonies and Daft Punk: a vision of storytelling and the future.
The editorial
Nicolas Parpex,
pilot of the Bpifrance Touch plan
French Touch Vision is both a manifesto and a trajectory:
a stance and a projection on what the creative economy is today — and what it can become tomorrow.
This is a groundbreaking undertaking in more ways than one. First, its ambition is total coverage: from fashion to video games, from film to music, including publishing, art, design, and all the hybrid forms that are already shaping the landscape of tomorrow. Second, its method is profoundly collaborative: this document is a crystallization of the shared intelligence of the French Touch movement, nurtured by those who contribute daily to the vitality of our cultural and creative industries. Entrepreneurs, artists, leaders, thinkers: all have brought their sharp perspectives, grounded in action, but also in a particular vision of creativity.
French Touch Vision also stands out for its clear bias:
That of clear-eyed optimism. Clear-eyed about the ongoing disruptions—artificial intelligence, climate change, the shifting of economic models—but deeply confident in the creative sector's ability to embrace them as opportunities for experimentation, transformation, and even reinvention. This vision aligns with the values upheld by Bpifrance: boldness, adaptation, and agility. The creative economy is currently facing major challenges: the attention economy, where our content clashes with platform algorithms whose logic is sometimes toxic; the growing polarization of models, between global giants (Hermès, Netflix, Beyoncé) and niche creators leading loyal but fragile communities; and the accelerated platformization of usage, embodied by ecosystems like Fortnite and Roblox, which are reshaping the value chain around immersive experiences, interactivity, and direct audience engagement.
In this context, French Touch Vision affirms a strong conviction:
The future of the creative economy lies neither in nostalgia for old models, nor in a technological escape without governance, but in the construction of open, resilient and European ecosystems, based on cooperation, experimentation, curiosity and empathy.
The future of the French creative economy is indeed being played out internationally: it is necessary to capitalize on the "French-style" cultural aura while innovating to conquer new markets and respond to increased global competition.
The French Touch has what it takes to meet this challenge:
It is based on a unique ecosystem combining a talent pool, a continuum of public-private funding, a protective regulatory framework, and a fertile tension between cultural heritage and generational relevance.
We believe that creation is a total value: emotional, societal, economic.
And that it is at that level that it must be viewed, considered, financed and protected.
