What is MIDEM?

Midem is one of the most important events in the global music industry. This event takes place every year in Cannes, it is a real platform for exchange for players in the industry sector at an international level and a showcase for innovation in the field of music. Concerts by renowned and emerging artists take place there.

History and evolution

The first edition of Midem took place in 1967. The event has since evolved to become a place for meetings and exchanges between professionals in the music industry. Each year, the event brings together thousands of participants who come to discover industry trends, innovations and new musical talents. For entrepreneurs in the sector, this represents an opportunity to make themselves known and participate in shaping the future of the sector.

How important is it for the music industry?

MIDEM is a central event for discovering new trends that govern the sector, but also technologies recently adopted in music. For professionals and entrepreneurs, it is an opportunity to develop and establish new strategic partnerships.
The event plays an important role in promoting the French music industry internationally. It contributes to the visibility and recognition of renowned artists and allows new talents to emerge in the eyes of the industry. MIDEM is a real platform for promoting new French musical talents and French musical companies.

The role of this promotional platform

Increasing the visibility of French and international music companies

MIDEM offers startups and music companies the opportunity to make themselves known and contributes to their visibility. During the three-day event of Midem 2025, a rich program allows companies to present their products and services to a wide range of music industry professionals and an international audience. Journalists, influencers and content creators also open up opportunities to increase their media visibility. This international showcase allows French companies and those from all backgrounds to make themselves known and position themselves on the world stage.

Networking and partnership opportunities

MIDEM 2025 is a networking venue where music industry professionals can meet and open new avenues for growth. MIDEM’s many workshops and conferences can enable music industry professionals to connect and form partnerships. MIDEM 2025 facilitates exchanges and fosters new collaborations. For companies, MIDEM meetings can lead to distribution agreements, licensing contracts or mergers and acquisitions.

Meetings with investors and industry professionals

Investors are also present at MIDEM. Music industry entrepreneurs can present their projects to potential investors. They can also meet experts in their market and opinion leaders and build relationships that will benefit the development of their business.

Promoting entrepreneurship in the musical field

Midem promotes meetings between professionals in the music industry and offers an ideal ground for startups, aiming to stimulate innovation, collaboration and growth, and to foster the development of entrepreneurship in the music industry. It also offers funding opportunities, thus facilitating the development of innovative projects.

Initiatives and programs dedicated to entrepreneurs

Midem also offers support programs dedicated to entrepreneurs, mentoring sessions. Like Midemlab, a startup competition that offers entrepreneurs the opportunity to present their innovations to an international audience, and to strengthen their pitch and entrepreneurial skills.

Impact on musical innovation

Recent trends and developments

The International Record and Music Publishing Market plays a major role in highlighting innovation in the music industry. Each year is an opportunity to discover new trends that structure the sector. It can be musical talent, but not only: it is an opportunity to take an interest in new economic models, new musical technologies, new forms of artistic expression in the current musical landscape.

Innovative technologies and solutions presented

Rising startups and emerging technologies are present at MIDEM, using the event as a showcase, in fields as diverse as streaming platforms, virtual reality solutions for new musical experiences, or music discovery applications. Professionals can come to seek to understand the music market, its traditional players and the new faces of the music industry.

Startups and notable innovations

Many startups stood out at this event, and used it as a springboard. This is the case of the sharing platform Souncloud, which was present in 2019 to present its solution.

Economic impact

Benefits for the city of Cannes and the region

Midem, like many other events such as the Cannes Film Festival, is significantly beneficial to the city of Cannes. It attracts thousands of visitors, generating significant revenue for hotels, restaurants and local businesses. The economic benefits are not limited to the city of Cannes, the event also stimulates tourism throughout the Côte d'Azur and positions the region as a destination of choice for music professionals, in addition to positioning the city as a global center of innovation and artistic creativity.

Cannes France

Cannes is an iconic city of culture and art, making it an ideal location for Midem. Cannes, already world-renowned for the Cannes Film Festival and the Marché du Film, is already positioned as a global center for innovation and creativity, and has the infrastructure to host this type of event. Cannes is also a symbol of France's commitment to culture and innovation, reflecting the importance of music in French cultural identity.

About Reed MIDEM

The event is organized by Reed MIDEM, a subsidiary of Reed Exhibitions, a world leader in event organization, recognized for its expertise in creating professional exchange platforms. Reed Midem specializes in the music, television, digital content and real estate sectors.

Midem is essential for music and the music industry. Promoting new talent, exploring new trends, developing new strategic partnerships... a key event for artists and entrepreneurs, startups and SMEs, labels and major groups in the music industry. Midem is also a driver of innovation in this sector that helps shape the future of music.