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The art of showing contemporary art

13th June 2024 /

Curatorial program, warm “house”, new generation gallery, contemporary art is also being renewed by the way it is exhibited to the public, as shown by these new initiatives contributing to…

From art to design: sport always wins

13th June 2024 /

A few weeks before the opening ceremony of the Olympic Games, La French Touch has selected, among the many events of the Cultural Olympiad, two beautiful exhibitions on the theme of sport.…

Art Explora, the first museum ship in the world, stops in Marseille from June 6 to 18

5th June 2024 /

The traveling cultural event Art Explora, whose mission is to reduce the cultural divide thanks to its museum ship and its adjoining festival, will stop in Marseille from…

Cannes 2024: at Critics’ Week, the French Touch Prize rewards Blue Sun Palace by Constance Tsang

24th May 2024 /

Wednesday evening, at the Miramar space on the Croisette, the closing ceremony of the 63rd Critics' Week took place. This is “Simon de la Montaña”, from…

La French Touch, partner of the 63rd Critics’ Week

17th May 2024 /

Critics’ Week is in full swing! For the third year in a row, the French Touch has joined forces with this parallel section of the Cannes Film Festival, whose programming…

Register for the 6-day “AI for creative business” training

3th May 2024 /

we are_ launches the 2nd session of the we are school project! This is the “AI for creative business” training, in partnership with PSL (Dauphine-PSL and Institut Prairie) at…

The 10 trends to remember from the last SXSW festival

April 12, 2024 /

Every year, in Austin, just before spring, South by Southwest (SXSW) holds the big international entertainment event. Dedicated to culture, cinema, music, the festival…

SXSW 2024, the essential global gathering of cultural and creative industries and its French delegation

February 27, 2024 /

The French delegation led by Bpifrance during a preparation session for the event at We are_ South by Southwest, the annual global gathering of cultural industries, will be held from…

SXSW – The French Touch Rendez-vous

February 19, 2024 /

The French Touch on the official program for SXSW 2024!

Entrepreneurs in the cultural and creative industries, head to China with the French Touch!

February 19, 2024 /

What if 2024, the Franco-Chinese year of cultural tourism, was an opportunity for your company to export to the Middle Kingdom? Heading for China with the French Touch! YOU…

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