“ When I founded the Encré label in 2017, I wanted the thread to replace the ink, the textile to be the skin, and the needle to imitate the movement of the hand which, like that of a tattoo artist, comes to prick the line of the design, ” says Charlie Faron, founder of Encré.

In 2017, the young man had neither a degree nor formal training in fashion design, but he took a leap of faith and launched himself into embroidery. He started on sweatshirts and t-shirts, then quickly expanded to jackets. A year later, the brand opened its first workshop-boutique on Rue du Pont au Choux in the Haut Marais district of Paris, a strategic choice for its founder. " When you're starting out in fashion, Paris is an essential step. It's where you need to be to get noticed ," the young entrepreneur explains. At the same time, Encré connected with the Citadium group, where it opened its first pop-up store.

Unisex brand, Encré diversifies its production

Riding the wave of the " no gender " trend, which has seen strong growth since 2013, Charlie Faron has chosen to offer only a unisex line. " I wanted everyone to be able to access my collection, so I designed a standard cut with messages that could resonate with all types of people ." But the brand's DNA is primarily found in another choice made by Charlie Faron. The designer has chosen to assert his values ​​and message through the creation of drawings and phrases that are considered " borderline ," often bordering on satire: " For example, I'm playing on the horoscope trend, mainly to annoy those who are suddenly interested in them now that these symbols have become fashionable again ."

Charlie Faron's objective is now clear: to continue expanding into countries like Japan , where local consumers can find the unisex brand's clothing in the Beams department store . The brand doesn't just want to conquer new markets in the ready-to-wear sector. " I'd like us to become a true global design house. For Encré to offer everything from clothing to furniture and music ." The brand is working to diversify and develop new product lines. After clothing, it's moving into tableware, flowers, and furniture. The home collection is expected to launch by the end of 2021. Going forward, Charlie Faron will develop Encré at his own pace, seizing export opportunities without compromising the brand's values ​​and identity.