« When I founded the Encré label in 2017, I wanted the thread to replace ink, for the textile to be the skin and for the needle to imitate the movement of the hand which, like that of a tattoo artist, comes to prick the skin. line of the drawing. », Says Charlie Faron, founder ofInk.

In 2017, the young man had no diploma or training in fashion design, but tried everything and started embroidery. First on sweatshirts and T-shirts, then quickly on jackets. A year later, the brand opened its first workshop-boutique, rue du Pont au Choux in the Haut Marais in Paris, a strategic choice for its founder. " When you get into fashion, Paris is an essential stopover. This is where you need to be to get noticed », Says the young entrepreneur. At the same time, Encré came into contact with the Citadium group, where he opened his first pop-up store.

Unisex brand, Encré diversifies its production

Riding the trend of " no gender »Which has experienced strong growth since 2013, Charlie Faron has chosen to offer only a unisex range. " I wanted everyone to be able to access my collection, so I imagined a standard fit with messages that could be addressed to all categories of people. ". But the brand's DNA is found above all in another choice made by Charlie Faron. The designer chose to affirm his values ​​and his message through the creation of drawings and phrases called " borderline ", Often bordering on satire:" For example, I surf the trend of horoscopes, especially to annoy those who are suddenly interested now that these symbols are connected again. »

From now on, Charlie Faron's objective is clear: to continue to export himself to countries like Japan, where local consumers can find the brand's unisex clothing in the department store beams. The brand does not only want to conquer new markets in the ready-to-wear sector. " I would like us to become a real house of global creation. That Inked offers as much clothing as furniture or music ". The brand is working to diversify and develop new product lines. After making clothes, it is moving towards tableware, flowers and furniture. The home range should open by the end of 2021. In the future, Charlie Faron will develop Encré at his own pace, and seize export opportunities without compromising on his values ​​and the brand's identity.