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Charlotte Juillard, designer winner of the French Design 100: "We have something to defend abroad"

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6 min

Charlotte Juillard

From January 20 to February 21, the second edition of the French Design 100 takes place, a digital festival that showcases French design around the world. Charlotte Juillard, one of the hundred winners of this 2022 edition, talks to us about what this prize represents and the evolution of her profession in a world in transition.


A creative sensibility that is expressed in the design. After graduating from the Camondo school of interior architecture and design in 2011, Charlotte Juillard established herself ten years later as a rising star of French design. After having worked with brands such as Ligne Roset, Duvivier and Molteni, she is now the winner for the second time of the French Design 100, the digital festival rewarding creations that promote the French design abroad.

La French Touch: You are the winner of the French Design 100. What does this award mean to you?

For me, it's really a recognition of my work and my involvement by the profession. Receiving an award, surrounded by very influential and recognized personalities, adds value to my work and convinces me that I have chosen the right career. And it goes even further, because this prize is awarded at the Elysée in the presence of the Head of State, and that for a “young” designer, it's fabulous. It really makes me want to continue.

This award aims to promote French creation internationally. Being French, is it a plus when you are a designer?

I think that France has a role to play and is a weight in this area. What's interesting is that we have a real history with design in France. Today, big names shine internationally like Philippe Stark, sponsor of the French Design 100, or in his line the Bouroullec brothers, also winners of this edition. But being French is also a plus because we have very good design schools in France. Personally, I work a lot with foreign companies, especially in Europe, who are fond of French designers and their “touch”. The French designer no longer has much to prove, he is clearly recognized.

“I can say that we have something to defend abroad”

So there is a French Touch in design?

I think so, but to define it in one word is impossible! I would rather say that there is culturally in France a sense of aesthetics, of beauty, of craftsmanship - whether in interior architecture or design with a different scale treatment. I cannot say that there is a French style, because each designer has a signature. But having traveled little, I can say that we have something to defend abroad. A sense of detail, a historical heritage, a heritage that makes beauty important from a designer's point of view. We therefore have a duty to promote this style because the sense of beauty is exported and valued abroad.

Can you tell us more about the piece for which you were awarded?

It's a collection of seats – a fireside chair, an armchair and now a sofa – called LAIME that I developed with the young Noma house. I have been working with them for almost four years now. They are pioneers in their field: making beauty with recycled material. This is a subject close to my heart and this collaboration makes a lot of sense to me. The structure of the LAIME armchair is made of 100% recycled tubing, an interesting material to work with. You should know that metal is a material that can be recycled very well. The seat is made of recycled foam, a more complicated material to source. And this collection has been appreciated: pieces will be present in some exhibitions of the 2024 Olympics in Paris and other projects abroad.

“The industry is not slowing down as sales have exploded with the Covid, but consciences are changing”

Is the world of design therefore committed to the path of ecological and energy transition?

I've felt a phenomenal acceleration and awareness in the design world over the past three years or so. But the pandemic has accelerated this phenomenon. Until a few years ago, design followed the path of fashion: we created a lot because people wanted to change furniture as they changed clothes. Today, the industry is not slowing down because sales have exploded with the Covid, but consciences are changing. From now on, we feel that people want to own long-lasting, durable furniture that they can keep or recycle. And they are therefore ready to invest more, are looking for local know-how, objects made in France or in Europe.
All of these changes allow the sector to evolve. I see it with the brands I work with who are beginning to think about why they produce and above all how. For example, Made.com plans to stop producing everything in Asia, and to review some of its circuits and raw materials. For a designer, this is extremely important and a source of inspiration. I am quite enthusiastic about this wave of environmentalism and reasoned buying.

Beyond ecology and eco-design, what inspires you today?

What motivates me is the material, the know-how and unearthing a little special things. The constraints are different depending on the materials we use for each project, this is what is fabulous in our profession. Each project opens up a new field of exploration and learning. Often, I send a draft to a craftsman and then we discuss it. I like to say that my drawings are made with four hands. The designer drives the line, but nothing can be done without the craftsmen, the manufacturers who provide solutions and can modify the design according to their technical constraints. Design is a collaborative work.

Precisely, what is the last discovery that gave birth to a piece?

It's not a real discovery because I knew the process, but recently I collaborated with a cabinetmaker who works with burnt wood. Originally, it is a Japanese technique called shou sugi ban. It had fascinated me, and I wanted to seize it. So I'm going to pull out a burnt wooden stool. But I am also thinking of an ancestral ceramic technique: mixed clay. It is a mixture of colored earths which will create marbling effects. These skills are a real source of inspiration and should be preserved because they are the very essence of French success in the world of design.

 

Photo credits: CharlotteJuillard @LuceRoux NOMA-LAIME-Ecru-detail-dos ®Studio-Swissmiss

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