China, a blend of tradition and modernity, represents a stimulating opportunity for French creative industries . Intercultural collaborations, the fusion of styles, and the chance to reach an audience captivated by novelty make China an extremely attractive market and an essential driver of growth. Market understanding , winning strategies, practical advice … watch the replay of this webinar.

With the participation of :
- Alexis Bonhomme (CEO & Founder of CuriosityChina, VP of Global Industry Partnerships & APAC Commercial Fartech)
- Chloé Berndt (President of OSCI and Associate Director of VVR international)
- Xavier Poix (Senior Vice President, Managing Director of Ubisoft studios in France, Southern Europe and China)
- Théodore Bech (Head of Strategy and Growth China at AMI PARIS)
- Nicolas Parpex (Director of the Creative Industries Division and pilot of the Touch Plan)

What to remember from the export webinar – Heading towards China?

Some key facts about China:

- Second most populous country in the world with more than 1 billion inhabitants
- A high percentage of the active population (+61%), a mainly urbanized population
- A young population (61% of the population is between 16 and 59 years old)
- A very high growth rate (+5%)
- Twice as many metropolises over the last 15 years (30 metropolises at present)
- Consumers attach great importance to digital consumption, particularly mobile (7 verified sources on average)
- The luxury sector is growing rapidly (expected to represent 39% of Chinese consumption in 2025), mainly consisting of imported products
- A strategy for repatriating consumption
- A polarization of consumers (high-end VS mass market)

How to develop effectively and sustainably in China?

- Close attention to distribution channels
- Control your communication
- Control your distribution network
- Control your pricing and therefore your margin, be prepared not to sell rather than sell badly
- A long-term strategy
- Measure your success step by step, do not go too fast in this very large market (Greater China)
- Take into account important taxes
- People first (partnership, recruitment)

This webinar coincides with the launch of the second cohort of Cultur'Export, a 12-month export support program in China, operated by Bpifrance on behalf of the French government as part of France 2030. More information.