Bpifrance and Business France invite entrepreneurs from the Cultural and Creative Industries (CCI) to participate in the French Touch Saudi Arabia mission. Apply before April 24 to fly to Riyadh and AlUla!

« Saudi Arabia demonstrates unprecedented ambition and dynamism in the field of Cultural and Creative Industries (CCI) “, details the document relaying the mission’s call for applications. Between Riyadh, the new cultural capital of Saudi Arabia, and AlUla, the city that holds high the standard of " Saudi Vision 2030 – vast investment plan launched in 2016-, Bpifrance, in partnership with Business France, offers companies in the field of Cultural and Creative Industry to participate in the next mission French Touch Saudi Arabia which will take place from June 17 to 22.

A mission to decipher the Saudi market

April 24 will mark the end of registrations for the French Touch Saudi Arabia mission. After this date and, until May, the selection of companies will take place, the presentation of files to the Royal Commission of AlUla (RCU) and finally individual scoping interviews with a sector expert based in Saudi Arabia.

During the month of May, the preparation of the mission will take place with the project " Warm up ". With the aim of allowing delegations and project teams to meet, but also to benefit from macro-economic and sectoral analysis, this project will enable them to prepare for their mission in the best possible conditions. Finally, from Saturday June 17 to Thursday June 22, 2023, participants will embark on two days of discovery in Riyadh, followed by three days in the city of AlUla. On the program for this week: collective times (site visits, networking, meetings with the local public/private business ecosystem, etc.) and individual times (personalized program of B2B meetings with Saudi decision-makers).

In order to win its ticket to Saudi Arabia, the company must still meet certain conditions. It must be creative and innovative, but also be a client of Bpifrance or prospect in the Cultural and Creative Industries sector. The company must have been in existence for at least three years, have a turnover of at least €3 million excluding tax (with the exception of companies experiencing very strong growth) and be financially sound. To represent the company, during the mission, the person who travels must be the CEO or the founder. Finally, it is necessary that society has a strong will to international development, and that its market/product is compatible with the targeted area.

If you meet all these conditions, don't wait any longer and apply now!