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Bernard Keklikian [K.Jacques]: "The EPV label recognizes know-how that we have maintained for nearly 90 years"

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3 min

Kjacques

Bernard Keklikan, CEO of the Tropézienne brand K. Jacques, looks back on the journey that led them to the Entreprise du Patrimoine Vivant (EPV) Label and the creation of the leather goods collection.

Do you know what Picasso and Brigitte Bardot have in common? This is a shoe created in 1933 by the couple Jacques and Elise Keklikian. Become a Tropezian icon, K. Jacques obtained the Living Heritage Company Label in 2011. The opportunity for the 88-year-old brand to reinvent itself and add a new string to its bow: leather goods. This family business makes rhyme heritage with modernity and Saint Tropez with international, as told by the son of the founder and CEO of the brand, Bernard Keklikian.

 

Tell us how you obtained the Entreprise du Patrimoine Vivant (EPV) label?

The EPV label recognizes a know-how that we have maintained for almost 90 years. Obtaining this label is an unusual story. One of our clients literally couldn't find a shoe that suited her! We directed it towards tailor-made. After visiting our workshops to make her shoes, she suggested that we apply to the label, for which she works. We got it in 2011.

Did obtaining the EPV label help you to export?

We have been present internationally since 1980. This facet is vital to our business because our products are not worn all year round. As for the label, even if it is awarded by the State, it is unfortunately not recognized outside our borders. If it is a guarantee of quality, we must always explain what it represents to our international retailers so that they put it forward.

How do you innovate when you want to maintain artisanal know-how?

Being a Living Heritage Company is the complete opposite of standing still. Every year, we start from zero for our collections. We offer nearly 300 models of sandals this year, and all of them can be declined in several colors. Imagine the number of possibilities!

What makes the brand's success?

I think the Made in France argument has won over a majority of our customers. This label has been put forward a lot in recent years, in particular by Le Bon Marché. And then, our EPV labeling is reassuring. But in all fairness, I think the success of our brand is due to both its authenticity, its creativity and loyalty to its identity.

Why did you choose to get into leather goods?

My father never stopped innovating, it's in the DNA of our brand. We worked on our line of bags for two years before launching it. We wanted to stay true to our identity, to find our materials, our favorite colors and the Sellier stitch in our bags. We also had to find a workshop specializing in leather goods, because making a bag is not making a sandal, each one has their own expertise.

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