Do you know what Picasso and Brigitte Bardot have in common? It is a shoe created in 1933 by the couple Jacques and Elise Keklikian. Having become a Saint-Tropez icon, K. Jacques obtained the Living Heritage Company Label in 2011. This was an opportunity for the 88-year-old brand to reinvent itself and add a new string to its bow: leather goods. This family business is rhyme heritage with modernity and Saint Tropez with international, as told by the son of the founder and CEO of the brand, Bernard Keklikian.