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La French Touch, partner of La Semaine de la Critique

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FRENCHTOUCHxCANNES 2023 05

For the second year in a row, the Critics' Week jury will award the Prize French Touch of the Jury to one of the seven feature films in competition. This award aims to highlight the creativity and audacity of a unique gesture of cinema. By partnering with the Semaine de la Critique, the French Touch wishes to reveal the creative geniuses who will make the cinema of tomorrow.


Art de vivre, Culture, Cinema, Design, Fashion, Video Games… The French Touch embodies all these sectors which together represent a major economic power and a key vector of international influence. The French Touch is not just an economic sector, it is also the French spirit, creation, dreams, audacity. Creating, inventing, imagining… these living forces of the mind induce a dizzying leap into the unknown carried by a creative vision.

The French Touch is an inspired and inspiring movement that raises the ambition of a collective force; it brings together, connects and federates the talents of the French Cultural and Creative Industries around a luminous Orange Rooster. It was designed to support and encourage these
taking risks and allowing them to come to life. It is therefore quite natural that La French Touch is a partner of the Critics' Week to support the future big names in the cinema of tomorrow thanks to the "French Touch Jury Prize".

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