Midem becomes MIDƐM+ and sets course for Web 3
Renamed MIDƐM+, the Cannes music industry event made a comeback last January. At work for the organization of this new version of Midem: Panda Events, Hopscotch and Pianity.
After a three-year hiatus, Midem gave way to MIDƐM+. This 3.0 version of the International Music Publishing and Recording Market, held in Cannes from January 19th to 21st, aimed to be more festive, more experiential, and also more collaborative. Giving pride of place to Web 3 , this edition—punctuated by concerts, showcases, talks, masterclasses, and workshops—sought to highlight the transformations within the music industry . To support this evolution, Pianity , a French NFT music marketplace where artists and their community come together to create, collect, and exchange limited-edition tracks, participated in its organization. CEO Kevin Primicerio tells us more.
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