Young entrepreneurs of the French Touch, apply for the C&M Innovation Prize, organized by Culture et Management, before May 22.

Reveal young companies that innovate in culture. This is the ambition of the C&M Innovation Prize organized by Culture et Management, in partnership with the Ministry of Culture, as part of the Forum Entreprendre dans la Culture. La French Touch is associated with the 6th edition of this prize which encourages cultural entrepreneurship. On this occasion, Nicolas Parpex, pilot of the French Touch plan of Bpifrance, will be the president of the jury for its 2022 edition.

The 5 categories of the C&M Innovation Award

Creation help : aims to reward any project (excluding artistic project) which proposes an innovation allowing for example:

• to accompany / facilitate the creative process as it exists
• to offer new forms of creation thanks to a technological and/or usage innovation, a product or a service
• to make life easier for creators (management, marketing, communication, distribution, collaboration, etc.)

Responsible commitment : aims to reward projects that combine culture and ecological, social and solidarity economy.
Publics : aims to reward projects that facilitate the relationship of cultural actors with all audiences (including disabled audiences) in particular concerning access, mediation, interactivity, popularization
Territories : aims to reward projects that allow the enhancement and/or discovery of territories, and/or carry an ambition for international development.
Public Favorite: aims to reward innovative cultural projects in all sectors and all categories combined. The winner is chosen by public vote.

Selection criteria

• Be a startup: launched for less than 3 years and achieving less than 1M€ in turnover or having less than 10 employees.
• Founders must be under the age of 30 when submitting their application.
• Effectively operate the product or service (at least one " proof of concept ").

Candidates must bring an innovation in its sector of activity in terms of consumer experience, viability of the economic model, technologies, mode of distribution, process...

The jury, made up of cultural professionals and chaired by Nicolas Parpex, pilot of the French Touch plan and cultural and creative industries fund director of Bpifrance, will select 4 startups, each representing an innovation in one of the 4 defined categories.

The calendar

• Opening of applications: from 19/01/2022 to 22/05/2022
• Opening of the vote for the “People’s Favorite Award” from 04/06/2022 to 26/06/2022
• Publication of the winners: 29/06/2022

Apply now!