What is
La French Touch?
It's an inspired and inspiring movement, used to promote Cultural and Creative Industries. Its bright orange rooster brings together ambitious and innovative companies, unique talents that enrich our heritage, and shape tomorrow's society. A real lever for competitiveness and growth, La French Touch connects a community of daring entrepreneurs around a shared philosophy.
La French Touch brings together 6 fields whose common denominator is creative talent and know-how.
0 €bn
added value0 %
of French GDP0
million jobsWith La French Touch, we wanted to embody the community of entrepreneurs who put creativity, intangible innovation, and content at the heart of their products. We want to help them shine throughout the world. We dream of France being a beacon for audiovisual and musical production, a stronghold of the most obviously creative fashion, the centre of the luxury and cosmetics industries, a world reference in design and video games. We want La French Touch’s entrepreneurs, both French and foreign, to share this ambition, help each other to achieve it, and to find, in France, the ideal conditions to fulfil their dreams.
Nicolas Dufourcq, CEO of Bpifrance