Founded in 2016 by Aurélie Jansem, Sofia Buron and Yasmine Auquier Buron, Rivedroite Paris is a 100% eco-designed fashion brand that aims to shake things up in the fashion industry.

« Sustainable to become the new fashion standard »: this is the vision of Yasmine Auquier Buron, co-founder of Paris Right Bank. The eco-responsible brand's bags and accessories are both unisex and timeless. To propose fashion with a strong social and environmental impact, they are also made from recycled or upcycled raw materials, by reintegration designers. " We wanted to reconcile our environmental requirements and our social commitments in favor of an ethical production model », explains Yasmine Auquier Buron.

“We need to change the system”

It is in Morocco that Rivedroite Paris obtains its raw materials from brands and ready-to-wear factories and transforms them on site. " We upcycle denim, corduroy… When that's not possible, we recycle. We have also developed our own recycled cotton because this natural material is an unlimited creative playground. “, details the leader.

The models are made in Casablanca by experienced designers, formerly in precarious professional situations. Rivedroite offers them support to create their own workshop through a program of micro-credit, administrative assistance, access to training and social protection. " By helping them find a stable job and financial autonomy, the idea is to instill in them an entrepreneurial spirit so that they can take their destiny into their own hands. ».

Other particularities of the brand: it works without stock and does not offer a customer discount. " We do not inflate prices before making sales and believe that this system must be changed “, she says. The co-founders still organize solidarity sales, in order to support the work of associations that work on the ground in favor of the environment, professional reintegration and against violence against women.

"We help other brands to enter the world of sustainability"

Member of La French Touch, the company also manufactures for other players in the fashion world. " We help other brands enter the world of sustainability by co-creating products and/or business gifts », explains Yasmine Auquier Buron. The co-founders also support young business creators to launch and develop their project. A support that they would have liked to benefit from when launching their brand. "If I had to redo Rivedroite, I would take the time to seek advice and be mentored," she says.

Today, the company supported by Bpifrance continues its development around three axes: innovation in the search for new sustainable materials, strengthening its supply chain by deploying the network of designers and digitizing the system and accelerating its presence in digital ecosystems.