Train, raise awareness, educate: the purpose of the So Good Festival and its programming are based on responding to the challenges ofpositive impact and CSR. On the program: awareness workshops and conferences with Cyril Dion, Yann-Arthus Bertrand, Maud Sarda. But also, stand-up comedy by committed comedians such as Swann Périssé or Shirley Souagnon. As for concerts, participants will be able to attend the concert of Yael Naim, Hoshi, French 79 and many others.

Cyril Dion's speech

Imagining desirable futures

Friday, September 20, B2B day, interactive workshops to raise awareness of the issues CSR are organized. As part of the partnership between the So Good Festival and the French Touch, Emilie Garcia Fuertes, ESG & Impact Manager at Bpifrance, will speak as an expert on the subject and present the Climate Innovation Plan. Impact topics are the key to ensuring a viable planet for future generations, which is why Bpifrance and the French Touch are partnering with the So Good Festival, which brings together stakeholders in these issues and highlights solutions, to share our expertise and draw inspiration for better action. ».
Following their speech at the Design Lab on Friday morning, each team (inter-company workshops of 8 to 10 people) will be asked to imagine a positive solution to meet new standards and uses (a concept, a new way of life, a product, a service, a company, etc.) that meets sustainable perspectives issues.

For Elodie le Breut, director of AMI (Aide aux Musiques innovatrices in Marseille, which offers artistic residencies and rehearsal studios, a development and support system for artists and entrepreneurs in the cultural and creative industries (ICC), a cultural business incubator), present at the event and speaker, " This meeting allowed us to give visibility to our systems, to meet other ICC players in the territory, and to understand the workings of sectors other than ours. ».

What is the Climate Innovation Plan at Bpifrance?

Launched in 2019 jointly by Banque des Territoires and Bpifrance, the Climate Innovation Plan aims to finance the reduction of the environmental footprint of companies and to support the development of promising businesses in the sectors of ecological and energy transition. It is based on three pillars:

• Support for green solution providers: Bringing out and consolidating greentechs
• Business Transition: Supporting companies that want to innovate to limit their footprint
• Financing decarbonized energy