Since its creation in 2016 in Paris by Aurélie Jansem, Yasmine Auquier and Sofia Buron, Rive Droite has never deviated from its fundamentals. The brand of bags and accessories, guided by eco-responsibility and the questioning of existing models, creates new standards, without compromising on style or quality.

Rive Droite produces all its fashion pieces in recycled or upcycled materials

Choosing the right material is a great start. At Rive Droite, no tons of fabrics produced, wasted, or unused scraps: the bags and accessories from the Parisian brand, which are intended to be functional and timeless, are made from recycled materials (cotton, denim) or upcycled. “ We buy end-of-stock from the textile industry from manufacturers who have surpluses. Then we treat them, we transform them, we ennoble them », explains Aurélie Jansem, co-founder of the brand. A scheme based on eco-design where the product is imagined from the recovered material, and which frees itself from the operation of conventional fashion brands according to which the final product is manufactured according to the brief of an artistic director. “ At the beginning, our suppliers looked at us in an almost esoteric way. Yes, our process is sometimes more complex, but also more stimulating, because we must integrate our ideal into a profitable model », admits the business manager, who specifies producing in a just-in-time manner to avoid, as much as possible, overstocks.

An economic model that advocates social peace

Another pillar of Rive Droite: its design model. The founders chose to work with couturiers based in Morocco, where the profession is sometimes synonymous with economic precariousness, in order to enable them to improve their situation. Indeed, many workers wait every morning in front of garment factories, and are taken or not depending on the needs of the day, which places them in a daily life full of uncertainty. To remedy this, the founders imagined giving them the benefit of their own experience of entrepreneurship, adapting it to their context: “ We help them set up their own workshop and become entrepreneurs, like us, with micro-credit solutions, but also to buy a sewing machine, to set up in premises, and to offer their services to others brands if they wish, or even recruit other people. We want to make fashion fashion industry, desirable, but also follow a model of social peace, outside established standards », explains Aurélie Jansem. A model adopted since the launch of Rive Droite, and which has always proven itself for the brand, according to the person concerned.

A collective and united vision of business

A sourcing of responsible materials, a united economic approach… for a vision of business that benefits each stakeholder. But Rive Droite is not an artisanal brand and pursues a clearly stated industrial objective. First thought of as omnichannel and then diversifying its distribution channels and deploying as widely as possible, the Parisian brand is part of a network of resellers, is present online, has developed its e-commerce site, maintains its community by line, has opened a boutique in the Marais district of Paris and is preparing to open a second in a few months... Its standards are industrial and each model is clearly identified, and worked from obviously very chartered patronages. “ We have a business vision, but a collective and united vision, sustainable, social, with a strong impact, we do not want to leave anyone behind. », summarizes Aurélie Jansem.

Likewise, for the entrepreneur, consumption is not a word with a negative sound, or one that should be wary of. However, for her, the company has a major role in transforming the way of producing andbuy clothes, and can contribute to changing society: “ We are trying to design, with Rive Droite, a new way of consuming, more virtuous and collective, and make it a new standard that corresponds to our mission, with which we want to involve our customers and our partners. The market demands it, we want to support this dynamic with this state of mind which founded our values “, she concludes.