Since its creation in 2016 in Paris by Aurélie Jansem, Yasmine Auquier and Sofia Buron, Rive Droite has never deviated from its fundamentals. The brand of bags and accessories, guided by eco-responsibility and the questioning of existing models, creates new standards, without compromising on style or quality.

Rive Droite produces all its fashion pieces in recycled or upcycled materials

Choosing the right material is a great start. At Rive Droite, there are no tons of fabric produced and wasted, or unused scraps: the Parisian brand's bags and accessories, designed to be functional and timeless , are made from recycled (cotton, denim) or upcycled materials . " We buy surplus stock from textile manufacturers. Then we process it, transform it, and elevate it, " explains Aurélie Jansem, co-founder of the brand. This eco-design approach, where the product is conceived from the recovered material , breaks free from the way conventional fashion brands operate, where the final product is manufactured according to an art director's brief. " At first, our suppliers looked at us with almost esoteric curiosity." “Yes, our process is sometimes more complex, but also more stimulating, because we have to integrate our ideal into a profitable model ,” admits the business leader, who specifies that they produce on a just-in-time basis to avoid, as much as possible, overstocking.

An economic model that advocates social peace

Another pillar of Rive Droite is its design model. The founders chose to work with seamstresses based in Morocco, where the profession is sometimes synonymous with economic insecurity, in order to help them improve their situation. Indeed, many workers wait each morning outside garment factories, and are hired or not depending on the day's needs, leaving them in a precarious daily life. To address this, the founders envisioned sharing their own entrepreneurial experience with them, adapting it to their context: " We help them set up their own workshops and become entrepreneurs, like us, with microcredit solutions, but also with buying a sewing machine, setting up premises, and offering their services to other brands if they wish, or even recruiting other people. We want to make fashion sustainable and desirable, but also follow a model of social peace, outside of established standards ," explains Aurélie Jansem. A model adopted since the launch of Rive Droite, and which has always proven itself for the brand, according to the person concerned.

A collective and united vision of business

Sourcing responsible materials , a socially responsible economic approach… for a business vision that benefits every stakeholder. But Rive Droite is not a craft brand and pursues a clearly stated industrial objective. Initially conceived as omnichannel, then diversifying its distribution channels and expanding as widely as possible, the Parisian brand is part of a network of retailers, has an online presence, has developed its e-commerce site, maintains its online community, has opened a boutique in the Marais district of Paris, and is preparing to open a second one in a few months… Its standards are industrial, and each model is clearly identified and developed using, of course, very specific patterns. “ We have a business vision, but a collective and socially responsible one, sustainable and with a strong impact; we don’t want to leave anyone behind, ” summarizes Aurélie Jansem.

Similarly, for the entrepreneur, consumption is not a word with negative connotations, nor one to be wary of. However, for her, business has a major role to play in transforming the way clothing is produced and purchased , and can contribute to changing society: " With Rive Droite, we are trying to design a new way of consuming, one that is more virtuous and collective, and to make it a new standard that corresponds to our mission, one that we want to bring our customers and partners on board with. The market demands it, and we want to support this momentum with the mindset that has founded our values ," she concludes.