Every year the city of Austin, capital of Texas, transforms into a true hub of inspiration and essential connection for cultural and creative industries. South by Southwest opens its doors, offering conference sessions, film screenings and live music concerts, major exhibitions and much more.
A reference event, in which it is difficult to exist when you go there on your own. This is why for this new South by Southwest 2024 edition, Bpifrance, Business France and French Touch will lead a delegation of 50 entrepreneurs, to promote and promote French creation and know-how across the Atlantic.

Good reasons to go to SXSW

Why follow South by Southwest closely ? This event welcomes the world of tech and culture by mixing music, cinema and innovative technologies.

- Trend Observatory, it provides access to the most cutting-edge expertise: entrepreneurs, but also academics, researchers, artists, politicians, etc.

- The variety of topics and speakers is impressive. A real hotbed of ideas for entrepreneurs focused on innovation. South by Southwest, the place to be to ask the right questions on emerging topics.

- Business is obviously omnipresent at South by Southwest. For well-prepared entrepreneurs, this event can be a source of decisive meetings and signed contracts.

La French Touch Rendez-vous: the place to be at SXSW 2024!

After the resounding success of the previous edition, the French Touch Appointment returns and sets down his bags in the heart of South by Southwest!
La French Touch and Bpifrance, in partnership with Deezer, Sacem, Orange, the Maison des Mondes Africains (MansA) and with the support of the Villa Albertine and the Austin Chamber of Commerce, are organizing this exceptional event, to discover the best of French creation at SXSW. We'll see you on Monday, March 11!