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Tandem, the studio that wants to "re-enchant the cinema experience"

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Member of La French Touch, Tandem is a young film distribution and production studio, founded by Mathieu Robinet in 2020 to shake up the world of cinema.

« The magic of cinema is a collective experience “, Recalls the founder of Tandem straight away. While cinemas are suffering from the desertion of spectators after months of closure accompanied by the recent introduction of the health pass, Mathieu Robinet remains optimistic. " Working in the world of cinema is for me a way to transmit knowledge, knowledge and to emotionally enrich people. It's another relationship to the world around us and I find there is something quite galvanizing about it ". It is this vision of cinema that prompted him in October 2020 to launch Tandem, a new distribution and film production structure.

Eventise outings

« The world is changing and everything accelerates with the context, the film industry must adapt », Adds the manager. To cope with this acceleration, Mathieu Robinet has chosen to defend committed films and to surround himself with directors who do not hesitate to take risks. But what sets Tandem apart from other studios is its desire to reinvent the experience around a film. " It begins before the screening and continues after. Our idea is to question the way films are released in theaters, to re-enchant the cinema experience and make the releases more eventful. "He says.
A choice that pays off since Sound of metal , Tandem's first film directed by Darius Marder, was nominated for the 2021 Oscars. Truffle hunter, directed by Gregory Kershaw and Michael Dweck was in the official selection of the Cannes Film Festival 2020. " It's encouraging for the future! », Enthuses the founder.

An ambassador of La French Touch

Passionate about his profession, Mathieu Robinet also underlines the emancipatory power of the 7e art: " The cinema allowed me to emancipate myself, to assert myself, it is the power of culture and that is what is magic. A culture that is embodied in the movement of La French Touch of which Mathieu Robinet is an ambassador. " This movement is strongly linked to the French cultural exception. He is there to keep it, renew it and make it evolve to adapt it to the world in which we live, a faster, more disrupted world.. ", He explains before concluding" This French Touch represents elegance, French know-how; we are proud to have this quirky side, envied all over the world ».

Tell us about your business.

Tandem is a new cinema distribution company launched last fall. The world is changing and everything accelerates with the context, the film industry must adapt. The experience around a film begins before the screening and continues after. Our idea is to question the way in which films are released in theaters, to re-enchant the cinema experience and make film releases more eventful. Our first film "Sound of Metal" by Darius Marder is nominated for the Oscars, it's encouraging for the future!

What excites you about your day-to-day job as a La Touch entrepreneur?

The magic of cinema is a collective experience. Working in the world of cinema is for me a way to transmit knowledge, knowledge and to emotionally enrich people. It's a different relationship to the world around us and I find that there is something quite galvanizing about it. Personally, the cinema allowed me to emancipate myself, to assert myself, it is the power of culture and that is what is magic.

Your company is an important member of the French Touch community. What do you think of this movement?

We are fortunate to live in a country that consumes a lot of culture. This movement is strongly linked to the French cultural exception. This movement is there to preserve it, renew it and make it evolve to adapt it to the world in which we live, a faster, more disrupted world. This French Touch represents elegance, French know-how; we are proud to have this quirky side, envied around the world.

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