Intrigued, we opened The Socialite Family's lookbook before meeting one of the founders, Marianne Gosset. DIY ceramic and blown-glass duo vases, warm wool sofas and poufs, emerald marble coffee tables, 70s-style rugs... that's what you'll find there, and much more. For the founders, it's not about simply making objects; they offer unique pieces resulting from creative explorations, always imbued with their signature style: a spirit borrowed from 1930s and 1970s design , characterized by elegance and refinement.

The Socialite Family: an inspiring interior design brand that combines creativity and business

“ Like you, we love nuance and the interplay of staging, with boldness and personality. The Socialite Family collection reflects this taste for mixing things up ,” explains Constance Gennari, who studied at Assomption Lübeck and the Janson de Sailly high school. What drives the founding duo is the artistic creation process; their innovative approach and keen eye allow them to stand out in the world of design. “ I love this ongoing dialogue between beauty and business. The ability to bring creative impulses to life, to see a simple drawing become a real piece of furniture that will find its place in your home .”

Driven by a quest for innovation and quality, the two founders now offer a range of furniture and decorative objects that are entirely " virtuous ," developing iconic collections made in Europe, such as the " Les Imparfaits" furniture collection , and other products designed to elegantly furnish interiors, like the Gioia lamp, the Panchina bench, the Roma rugs, the Duetto vases, the Brera wall lights, the Classica chairs, the Paparazzi coffee tables, the Divino cushions, the La Candela candles, the Rotondo sofas, the Cavallo armchairs, and the Miuccia throws. This is made possible through collaborations with renowned designers and artistic directors such as Lisa Gachet, founder of the Make My Lemonade brand, and architects and interior decorators like Vanessa Faivre, founder of the interior design agency A&D Vanessa Faivre. The Socialite Family also relies on collaborations with other leading brands in the sector, such as La Redoute Intérieurs. The iconic French shoe and leather goods brand Carel also collaborated with The Socialite Family , entrusting them with the decor and design of its Madeleine boutique.

Demand, quality, short supply chains and made in France are signature elements of the brand that celebrates handwork and materials. With around twenty employees, everything is designed in-house - the content, furniture, decorative objects - in the brand's Parisian premises at 12 rue Saint-Fiacre in the 2nd arrondissement. But the brand has not stopped at its iconic showroom and has expanded, it is available online, or physically at BHV Maris, in a space that has been open since February 2020. There has also been a The Socialite Family boutique in Lyon in the Antiquaires district since April 2022 after opening a first pop-up store there. An address that has since become a reference point for design and decoration lovers in the region, which shows the desire of Marianne Gosset and Constance Gennari to offer their furniture creations elsewhere in France. The Socialite Family can also be found at Bon Marché Rive Gauche since April 2023, in a space called Caffè L'Appuntamento, which combines a decoration boutique and a Milanese-style café.
The Soccialite Family, an iconic French, Parisian brand with an international outlook, has also exported itself and has had a boutique in New York since 2019. Their showroom, named L'Appartement, is located on the 24th floor of 1 Wall Street, in the Financial District, in an Art Deco building designed in the 1930s by architect Ralph Thomas Walker, offering a unique design and decoration experience and further imprinting its identity.

Beyond the world of decor and lifestyle, a unique “media x brand” model

In addition to being a committed brand of La French Touch, the company continues to cultivate its media, which creates and distributes content on the Art de vivre, the home, and contemporary families, offering to discover a Left Bank home, an apartment with a roof terrace in eastern Paris, a Victorian mansion in the artists' district of Brooklyn, or a haven with a view of the Canal Saint-Martin. At the heart of the issues facing connected urbanites, the media explores the intimacy of families and parents of new generations every week. Astonishing, inspiring, and offbeat worlds are presented to readers of the media to dream up their interiors. The media also draws its inspiration from hotels, guest houses, and hybrid places to travel and imagine its next collections. The catalog includes unique pieces inspired by cities, designers, and trendy artistic trends.

The brand draws on its expertise in escapism, but also on its membership in the La French Touch movement, which represents a unique opportunity for the founders to unite the various facets of French creativity around ambitious projects. " By pooling our ideas, our ways of thinking, and our expertise, we will be stronger in promoting French creative innovation both in France and abroad ," affirms Marianne Gosset.