“I created the brand with one mission in mind: to offer an alternative to demanding consumers. " Faced with an opaque and complex consumer universe, Ning Li, the founder of the brand, takes the gamble of total transparency vis-à-vis his customers. His secret? Natural cosmetics, no frills and an exclusively online offer to guarantee affordable prices without compromising quality.

Typology aspires to redefine the cosmetics market

The brand's products are subject to a demanding selection. "The choice of our natural active ingredients also favors organic farming and gentle extraction techniques", adds the founder of the company. In terms of packaging, Typology opts for lightweight packaging with a reduced carbon footprint and resistant aluminum containers, a material that is convenient to transport and infinitely recyclable.
A B-Corp company, the start-up is working to reduce its carbon impact as well as to have a positive effect on consumption habits and on players in the cosmetics market. For Ning Li, obtaining this demanding certification and establishing a CSR approach is a way to inspire other entrepreneurs. “If my business grows tomorrow, it will have a positive impact on industry, the environment and health. On the path to entrepreneurship, we want to bring about change and inspire others, to have a common impact. "

From the freedom to do business to the freedom to export

The common thread that guides this entrepreneur of La French Touch is freedom, "That of daring to create what does not yet exist", he confesses. “What fascinates me about entrepreneurship is this freedom to be able to decide my job, but especially my fight. The idea is not to accept the world as it is, and to try to shape it according to our vision. In cosmetics, it is not to be satisfied with products already present and to feel free to create those that we want to consume. "
More than ever convinced of the importance of daring, the young entrepreneur points to an export policy to be strengthened for French companies in general and those of La French Touch in particular. “France is a country which has a lot of expertise, but which does not dare to export enough. We have to export our know-how. A French cosmetics brand is already one step ahead of an American cosmetics brand, thanks to this French identity. We must work in this direction to take France beyond its borders. ".