A territory of conquest with immense potential for French Touch brands, China represents a considerable challenge – strategic, operational and also cultural.

Rich in their knowledge of the ecosystem and their success in this market, Fabienne Mauny, executive director of Diptyque, Matthieu Rochette Schneider, architect and general manager of centdegrés in China and Southeast Asia, Astrid Dang, senior Project Manager Greater China, Zadig&Voltaire, Zephyr Liu, CEO Asia, ba&sh as well as Nicolas Parpex, director of the Creative Industries Division and Plan Touch pilot at Bpifrance, will share with you the key success factors and their experience in the country.

Practical information

• Type of event: webinar
• Date: March 22, 2022
• Schedule: 18 p.m.
• Registration required