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What is
La French Touch?

La French Touch: a banner of Cultural and Creative Industries

It's an inspired and inspiring movement, used to promote Cultural and Creative Industries. Its bright orange rooster brings together ambitious and innovative companies, unique talents that enrich our heritage, and shape tomorrow's society. A real lever for competitiveness and growth, La French Touch connects a community of daring entrepreneurs around a shared philosophy.

The Cultural and Creative Industries (CCI) are key sectors for France, and are essential to both our economy and our international reputation. Behind this name are the Fashion & Design, Video Games, Publishing, Visual Arts & Arts de vivre, Music & Performing Arts, and Film & Audiovisual industries.

La French Touch brings together 6 fields whose common denominator is creative talent and know-how.

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Music & Performing Arts

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Visual arts
& Art de vivre

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Video games

Cinema Bg W

Film & Audiovisual

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Fashion & Design

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0 €bn

added value

0 %

of French GDP


million jobs
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Nicolas Dufourq

With La French Touch, we wanted to embody the community of entrepreneurs who put creativity, intangible innovation, and content at the heart of their products. We want to help them shine throughout the world. We dream of France being a beacon for audiovisual and musical production, a stronghold of the most obviously creative fashion, the centre of the luxury and cosmetics industries, a world reference in design and video games. We want La French Touch’s entrepreneurs, both French and foreign, to share this ambition, help each other to achieve it, and to find, in France, the ideal conditions to fulfil their dreams.

Nicolas Dufourcq, CEO of Bpifrance

La French Touch's philosophy

French know-how resonates throughout the world, which sees our creations as an endless source of inspiration and desire.

French brands are forward-looking, and leverage this know-how and our heritage to reinvent themselves and constantly create new uses. They think, conceive, and undertake in a constant state of breakthrough and continuum.

Excellence, creative freedom, boldness, and authenticity are the shared values that drive and bind this resolutely subtle, optimistic, and upbeat community together.

The La French Touch movement is triggering a collective momentum, unifying creative companies, and bringing them together through concrete achievements and promoting transversality.

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