What is the French Touch?
The French Touch:
the banner of the creative economy
It's an inspired and inspiring movement dedicated to promoting the creative economy. Under the banner of a bright orange rooster, it brings together ambitious and innovative companies, unique talents who enrich our heritage and shape the society of tomorrow. A true driver of competitiveness and growth, La French Touch unites a community of bold entrepreneurs around a shared philosophy.
The creative economy encompasses key sectors for France, essential to both our economy and our international influence. This category includes the industries of Fashion & Design, Video Games, Publishing, Visual Arts & Lifestyle, Music & Live Entertainment, and Film & Audiovisual.
Key figures of the French Touch
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143 billion euros added value
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5% of French GDP
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1.7 million jobs
La French Touch brings together 6 fields whose common denominator is creative talent and know-how.
With La French Touch, we wanted to embody the community of entrepreneurs who put creativity, intangible innovation, and content at the heart of their products. We want to give them the means to shine throughout the world. We dream of France as a beacon of audiovisual and musical production, as a stronghold of the most obviously creative fashion, as a center of the luxury and cosmetics industries, as a global reference for design and video games. We want La French Touch entrepreneurs, themselves French and foreign, to recognize themselves in this common ambition, help each other to achieve it, and find in France the ideal conditions to accomplish their dreams.
Nicolas Dufourcq, CEO of Bpifrance
The philosophy of La French Touch
French know-how resonates throughout the world, which sees our creations as an endless source of inspiration and desire.
French brands are forward-looking, and leverage this know-how and our heritage to reinvent themselves and constantly create new uses. They think, conceive, and undertake in a constant state of breakthrough and continuum.
Excellence, creative freedom, boldness, and authenticity are the shared values that drive and bind this resolutely subtle, optimistic, and upbeat community together.
The La French Touch movement is triggering a collective momentum, unifying creative companies, and bringing them together through concrete achievements and promoting transversality.
