Intervention by Philippe Guillaud, CEO of MatchTune, in the Touch Bubble at the Accor Arena in Bercy during Big9.

Big, the largest business gathering in Europe, is the perfect opportunity for the cultural and creative industries to meet and discuss the current state of the sector and its challenges. While waiting for the We Are French Touch (WAFT) event on November 21 at the Center Pompidou, here is a summary of this great day which allowed players in the field to assert their positions, inspire their peers and open up for thought.

This new edition of Big has kept all its promises. More than 70 participants, numerous stages and spaces dedicated to presentations by successful entrepreneurs: a busy day!
In this excitement, the cultural and creative industries were well represented. Pitches, conferences, masterclasses, round tables, the representatives of the French Touch carried the colors of the Orange Rooster high to bring the event to life in their own way for the participants of the 2023 edition.

Conferences and testimonials: the top speakers from the cultural and creative industries at Big

Big also puts the great personalities of the French Touch in the spotlight! Everyone spoke in the different spaces of the Accor Arena Paris about the pride of entrepreneurship, their journey and their aspirations.

Emilie Metge, CEO of Christofle

The famous silver house will soon be 200 years old! On this occasion, the president expressed her pride in belonging to “ a piece of France » which values ​​craftsmanship and makes its teams proud.

Kelly Massol, CEO of Secrets de Loly

She created her cosmetic products in 2009 in her kitchen, self-taught. Breaking the codes and standards of beauty? For the business manager “ It's not a trend, it's a way of life ».

Pauline Laigneau, co-founder of Gemmyo, Demian.education and creator of the Pauline Laigneau Podcast

By creating her jewelry brand, then her podcast, the entrepreneur realized her dream: to be at the head of “ two profitable and thriving businesses ". A speech that invites the assembly to dream big!

La Bulle Touch: state of play and developments in the sector

The Touch Bubble made its appearance during this ninth edition of Big. Entirely dedicated to players in the sector, this space was the rallying point for La French Touch. Innovation, creativity, international… a special place to address these subjects and give a voice to experts in the cultural and creative industries ecosystem! Among the highlights of the day: exporting with the French Touch plan, the creation of a “clean” cosmetics brand, artificial intelligence in the cultural experience, neo-tailoring and even the use of NFTs in the fashion and luxury industry… a space conducive to meeting and inspiration.

Big, land of innovations

The passageway of the Accor Arena Paris was for the occasion entirely dedicated to the Innos festival. Among the startups representing the French Touch, three particularly caught our attention.

Veesual, pioneer of virtual fitting thanks to generative AI and in search of better diversity in fashion, presented its innovative solution. This allows online store customers to view the product that interests them on mannequins of various sizes, shapes and measurements, and therefore to identify themselves better.

Bavar[t], it’s the Pokémon Go of art. This mobile application is based on augmented reality and allows users to view virtual works in the urban environment, and to collect them. A first step on what the museum metaverse will be like tomorrow?

French Red is a brand of natural cosmetics, including pigments derived from plant-based colorings, unlike the synthetic pigments widely used in the industry. Its proprietary and patented formulas allow the products presented to achieve a level of naturalness well beyond the minimum required by organic certification. Improve performance, perfect use.

TV set: the role of digital in the development of cultural and creative industries

How do the cultural and creative industries find their audience? What is the influence of digital on the process of creation and consumption of cultural offerings? How can you stand out in a digital environment saturated by these same offers? These questions, and many others, were on the program of the Big Media TV set hosted by Marjorie du Manoir, editorial director at Konbini.
To answer this question, La French Touch received a great panel of actors from the world of culture, very aware of the importance of digital in their respective activities: Dylan Suillaud, director of short films on TikTok, Romane Sarfati, director of the strategy and development of Manifesto, Ruben Cohen, co-founder of Follow Group and Anaëlle Malka, co-founder of the cultural media L’élue. A very nice exchange which allowed the speakers to share their expertise as well as to create connections which will surely bear fruit.

Placed under the sign of the Pride of Entrepreneurship, Big9 also highlighted the benefits and the need to come together, exchange and pass on. This is why a meeting solely dedicated to the influence of French cultural and creative industries, We are French Touch will succeed Big on November 21, at the Center Pompidou. To inspire yourself, emancipate yourself, meet and connect.

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