In 2010, Arnaud Molin decided to launch a marketplace entirely dedicated to champagne. Today a privileged partner of the big houses, the manager shares the history of his company with us.

Champagne and only champagne, this is the bias of CHAMPMARKET. " I had the chance to have a first enriching professional experience in the data and customer knowledge professions that fascinate me. After these beautiful years of agency, the desire to undertake caught up with me and this project was born “says Arnaud Molin. Admiring the "champenoise method", a 100% French know-how, he founded CHAMPMARKET in 2010, an e-commerce site entirely dedicated to this exceptional wine.

“We wanted to promote this unique know-how”

However, nothing predestined this former commercial director of a marketing agency to turn to the wine and spirits sector. With his wife Marine, who quickly joined him in the adventure after ten years spent in the world of perfumery, they chose the Champagne vineyards. Their ambition: to use their expertise to serve a sector that was still underdeveloped in e-commerce at the time. " We liked the premium and exclusively French side of Champagne wines. We wanted to enhance this unique know-how and bring a notion of selectivity to the distribution of these products, with digital customer marketing systems.. If, at the time, sites for general wine merchants already existed, there was nevertheless room for a new player in digital distribution in the champagne sector.

To differentiate themselves from their competitors, the couple wanted to offer a model inspired by selective distribution. like Sephora for the sectors of cosmetics and perfumery, explains the leader. The idea was not to be yet another wine merchant who distributes champagne with other wines. Quite simply because Champagne wines have very powerful brand universes and a unique know-how. To bring his idea to life, he goes to meet the Champagne Houses to present the platform to them. Gradually, the company gains visibility and confidence from players in the sector.

With the successive health and social crises since 2019, the Champagne Houses are becoming aware of the importance of accelerating the online sale of their product. To meet this need, the entrepreneur decided to reposition CHAMPMARKET by offering a new differentiating digital experience to its customers, including the possibility of creating personalized boxes. " A bit like offering a pretty bouquet of flowers or a delicious box of chocolates, our boxes appear as a business gift par excellence.. “, he details. Far from competing with other players in the ecosystem, Arnaud Molin rather defines his company as a complementary entity which " renews the art of offering champagne ". If today the entrepreneur has succeeded in establishing himself with French producers, he aims in the years to come to export his model to Europe, targeting in priority Belgium, Italy, England and Germany.