Manufacturer of kitchen utensils for 200 years, De Buyer transmits the tradition of tableware à la française between generations. A heritage that continues in France but which is equally attractive abroad.

Against the culture of the immediate and ready to consume, De Buyer wants to reconcile cooking and effort over time. Its commitment to succeed in this business is to keep its artisan soul and to perpetuate its know-how in the heart of the Vosges. A value dear to the company but also a marketing argument in a market where customers are increasingly attentive to quality in France and internationally.

The United States: "an important market not to be taken lightly"

Today, the company is firmly established in the United States and in Europe thanks to a radiant reputation of French gastronomy. “This reputation is fully in line with our commercial approach to exporting and gives credit to our statements with official recognition of know-how. " explains the export director of the company Jean-Michel Petitjean.

More than half of the company's turnover (55%) comes from its export activity. Representative of French gastronomic know-how and the excellence of its materials, De Buyer is present in the United States, a priority destination for the company. “A large market, the United States is not to be taken lightly. It is not necessarily easy to reach the critical size necessary for the required investments. ", underlines Jean-Michel Petitjean.

In order to strengthen its establishment in the country, the company relies on its subsidiary. This year, it will be one of the 15 winning companies of the French Touch mission organized by Bpifrance, Business France, Retail Factory and Défi Mode de France. The initiative is helping fifteen companies in the French Touch sector to cooperate with Saks Fifth Avenue, the high-end department store chain in the United States. Occasionally, De Buyer will exhibit its products in a physical and digital pop-up store.

De Buyer at the Saks 5th Avenue pop-up store

De Buyer, up to the demands of a professional clientele

Outside the United States, de Buyer is present in Germany where it has a subsidiary, but also in the Scandinavian countries, the United Kingdom and China. To ensure this presence and strengthen it, the company relies on its 3 export zone managers as well as 15 multi-card agents, particularly in the countries of the European Union. In the 90 countries where the company operates without a direct subsidiary, it relies on exclusive distributors and direct resellers.

De Buyer surrounds itself with professionals recognized for their know-how to offer products of excellence, sought after internationally. The brand has the backing of professionals who further legitimize its openness to the international market. Labeled EPV (Living Heritage Company) and a level company confirmed in CSR by AFNOR, it advocates a quality manufacturing process while respecting the well-being of its employees. A small workshop in the Val d'Ajol at the start, De Buyer quickly made a reputation for steel in the catering industry. To satisfy a demanding clientele, it is one of the few companies to work with materials such as stainless steel, steel, coated aluminum and copper. Materials that characterize the cooking methods of the French culinary tradition. In 2021, the company was even a partner of Bocuse d'Or, a prestigious French gastronomy competition.

Bpifrance, in partnership with Business France, Retail Factory and Défi Mode de France, is helping fifteen companies in the French Touch sector to cooperate with Saks Fifth Avenue, the chain of high-end department stores in the United States. To know everything about the program consult the press release of the event.