And if 2024, Franco-Chinese year of cultural tourism, was the opportunity for your company to export to the Middle Kingdom? Heading for China with the French Touch! Are you curious about the opportunities available to you in the Chinese market? Relive the French Touch export webinar #1 Heading towards China.

China, a mixture of tradition and modernity, represents a stimulating area of ​​opportunity for French creative industries. Cross-cultural collaborations, the fusion of styles and the possibility of reaching an audience captivated by the new make the China an extremely attractive market, an essential growth driver. Understanding the market, winning strategies, practical advice… replay of this webinar.

With the participation of :
– Alexis Bonhomme (CEO & Founder of CuriosityChina, VP of Global Industry Partnerships & APAC Commercial Fartech)
– Chloé Berndt (President of OSCI and Associate Director of VVR international)
– Xavier Poix (Senior Vice President, Managing Director of Ubisoft studios in France, Southern Europe and China)
– Théodore Bech (Head of Strategy and Growth China at AMI PARIS)
– Nicolas Parpex (Director of the Creative Industries Pole and pilot of Plan Touch)

What to remember from the export webinar – Heading towards China?

Some key facts about China:

– Second most populous country in the world with more than 1 billion inhabitants
– A high percentage of the active population (more than 61%), a mainly urbanized population
– A young population (61% of the population is between 16 and 59 years old)
– A very significant growth rate (+5%)
– Twice as many metropolises over the last 15 years (30 metropolises at present)
– Consumers attach a lot of importance to digital consumption, particularly mobile (7 sources verified on average)
– The fast-growing luxury sector (expected to represent 39% of Chinese consumption in 2025), mainly made up of imported products
– A strategy for repatriating consumption
– A polarization of consumers (high-end VS mass market)

How to develop effectively and sustainably in China?

– Great attention to distribution channels
– Control your communication
– Control your distribution network
– Control your pricing and therefore your margin, be prepared not to sell rather than sell poorly
– A long-term strategy
– Measure your success step by step, do not move too quickly on this very large market (Greater China)
– Take into account significant taxes
– People first (partnership, recruitment)

This webinar aligns with the launch of the second promotion of Cultur'Export, a 12-month export support program in China, operated by Bpifrance on behalf of the State as part of France 2030. More information.