In order to better contribute to the growth and development of La French Touch companies, Bpifrance recognizes a new type of innovation: creative innovation.

Amplify funding for innovative Cultural and Creative Industries (CCI) projects and support their development. This is one of Bpifrance's missions, made possible thanks to its Plan Touch, but also to recognition of creative innovation. " It is a question of financing original value propositions, non-technological and relating to creativity, the singular innovation of its creators.. “, explains Sindy Larroque, development manager of the offer in the Innovation department of Bpifrance.

How to define creative innovation?

Often reduced to its technological dimension, theinnovation is multidimensional, open, agile, and above all creative. According to Bpifrance, the latter is based on the combination of two criteria: a project based on the talent and experience of creative entrepreneurs and those around them and a singular value proposition, both multiple (originality of the offer, communication/distribution strategy, etc. and specific (marrying the trends and key success factors of the sector addressed).

While young CCI companies are primarily targeted, more mature companies wishing to transform their range can also benefit from this new definition of innovation. " However, they must be part of a break or a trend of the moment and offer a new mode of consumption or customer experience. “says Sindy Larroque.

The French Touch embraces creative innovation

Players such as Old Skull Games, a studio specializing in mobile games, have been able to benefit from Bpifrance's innovation funding continuum. Founded in 2012 by veterans of the video game and animation industry, the studio transitioned from a service delivery model to a self-publishing model in 2019 on "Game as a service" games. , reaching 1 million players in 2021. In order to capitalize on this success, Old Skull Games benefited from support in the development of a game self-publishing process, as well as in the acceleration of its marketing strategy. to attract new players: recruitment of a marketing director, advertising expenses, referencing and communication on social networks.
Another example is that of the Mini Worlds. This community-based, made in France, and eco-responsible DNVB (Digital Native Vertical Brand) stages, through educational magazines and eco-designed toys, a family of globetrotters on playful, educational and inspiring adventures. In addition to fundraising carried out in 2021, the young shoot has benefited from support in the creation of new content around its flagship license, soon to be available in audio and video formats: development of a cartoon pilot , recruitment of new illustrators and key positions internationally.

In both cases, these expenses could not have been covered without the recognition of creative innovation. " The goal is to allow our ICCs to become the game changers of the six verticals of the Bpifrance Touch map », concludes the development manager of the Bpifrance offer.

To find out more about creative innovation, download our brochure.