“The Bureau of Legends”, “In Therapy”, “Around the World in 80 Days”. Behind these successful series hide creators, artists, technicians but also a man: Pascal Breton. This ambassador of La French Touch is a serial entrepreneur in the Cultural and Creative Industries (CCI) community. After a first experience with Marathon Media Groupe, renamed Zodiak Kids after its acquisition by Zodiak Media in 2007, the entrepreneur did it again in 2013 with Federation Entertainment. In 8 years of existence, this European flagship has already produced and distributed more than a hundred series. " We must look to the future rather than protect our small advantages acquired in the past and invest sustainably in the sector so that the audiovisual European remains in control of its content ". This is the main message he shared during the event We Are French Touch.
Here are the three takeaways from his speech.

Funding for creation by platforms

“ We have just experienced a historic event that transcends us. France, once again, is at the forefront of a fundamental movement. Europe has adopted a directive, transposed into French law, which stipulates that 20% of the revenue of all platforms must be invested in content – ​​films and series – produced by French producers. This represents an additional €1 billion investment in the sector from 2025 onwards, effectively doubling the sector, but also creating tremendous potential for jobs and the creation of new studios .”

The disintermediation of audiovisual content

" With blockchain, NFTs, metaverses, and many other things we don't yet know about, the end of intermediaries will transform the model, a bit like in music where, increasingly, creators are finding direct monetization on platforms while retaining most of the value ."

Bringing together the various CCI players

“ All creators and cultural sectors will come together. We will invest in music, and we are also working in publishing, since the heart of a series or film lies in its creator. We will invest in studios, trying to create an audiovisual hub in the center of Paris to offer all creators and writers a meeting place, a workspace, a specialized co-working space where showrunners from all over the world will come to share their experience. ”