La French Touch has supported fifteen companies in the Cultural and Creative Industries sector (decoration, fashion, accessories and beauty) to collaborate with the department store Saks Fifth Avenue, the chain of high-end department stores in the United States.  

From September to December 2021, companies were able to offer their collections through 3 tailor-made devices:

1. A French Touch digital pop-up on aksfifthavenue.com
2. An ephemeral French Touch pop-up in the heart of the New York store*
3. Six French Touch storefronts on 5th Avenue

*For a week, Saks Fifth Avenue designed and set up a “La French Touch” pop-up shop on the fourth floor of the New York flagship store. The exhibition featured an assortment of French labeled products, ranging from ready-to-wear, menswear, interior design, beauty, accessories and handbags. They continued the action on their website.

Mission carried out in partnership with Business France, Retail office and French Fashion Challenge

• 17 French companies export to American Saks stores (maddyness.com)
• Bpifrance, in partnership with Business France, Retail Factory and Défi Mode de France, supports fifteen companies in the French Touch sector to cooperate with Saks Fifth Avenue, the chain of high-end department stores in the United States