From September to December 2021, companies were able to offer their collections through 3 tailor-made devices:

1. A French Touch digital pop-up on aksfifthavenue.com
2. An ephemeral French Touch pop-up in the heart of the New York store*
3. Six French Touch storefronts on 5th Avenue

*For a week, Saks Fifth Avenue designed and set up a pop-up shop called “La French Touch” on the fourth floor of the New York flagship store. The exhibit featured an assortment of French-labeled products, from ready-to-wear to menswear, home decor, beauty, accessories and handbags. They continued the action on their website.

Mission carried out in partnership with Business France, Retail office and French Fashion Challenge

• 17 French companies export to American Saks stores (maddyness.com)
• Bpifrance, in partnership with Business France, Retail Factory and Défi Mode de France, supports fifteen companies in the French Touch sector to cooperate with Saks Fifth Avenue, the chain of high-end department stores in the United States