On November 21, the House of Mutuality will be the scene of the unmissable meeting for professionals in the cultural and creative industries: We Are French Touch.
On this occasion, we met Yaël Hirsch and Ariana Hierso, cultural journalists and founders of the media Cult.news and AVWH respectively, who will host the Big Conversation, a warm set designed by Big media, set up at the heart of We Are French Touch. Dedicated to debates of ideas and conducive to confidences, it will allow guests, including Maud Ventura, Cédric Jimenez, Fleur Pellerin, to share their expertise and experiences within the French cultural and creative industries.

Big Media: What is the Big Conversation?

Ariana Hierso: The Big Conversation set is above all a special moment with a panel of enlightened personalities. These exchanges allow us to explore the unique journey and identity of our guests: a range of big bosses, startupers, artists. Their success is a source of inspiration for aspiring entrepreneurs in the cultural and creative sectors. I will host the set throughout the morning and Yäel Hirsh will take over in the afternoon.

Yaël Hirsh: The Big Conversation face-to-face meetings will take place in a privileged, intimate atmosphere. We will receive guests as if they were in our living room. This will be an opportunity to focus on the important axes of their entrepreneurial and cultural projects, such as the psychological aspect and personal commitment infused into their career paths. The diverse profiles of the guests will allow us to explore rich and varied themes throughout the day. Each of them is, in its own way, a driving force in the economy of cultural and creative industries.

Big Media: What special guests will you be hosting on the Big Conversation?

AH: Nicholas Dufourcq et Julien Noronha will introduce the Big Conversation with me from 9:25 a.m. Then I will welcome William of Seynes, Managing Director of Hermès and member of the Colbert Committee. It represents both innovation and tradition within a historic house which has been able to renew itself through the generations, despite the many challenges. It is in this direction that I will focus our exchange. Marc DuPontavice will also be present on the set. An animation producer, he is also behind many international successes such as the film Gainsbourg (Heroic life) by Joann Sfar. This is a real opportunity to have his point of view on the audiovisual sector. The producer, director and composer Jeremy Zag, will also sit in the Big Conversation chair and tell us about his success story with the Miraculous series. His mastery of the world of animation thanks to his multiple hats is an aspect that I would like to discuss with him. We will continue with Hervé Digne, founder of Manifesto, is also behind Poush, a place to promote young contemporary artists. He was recently appointed President of the Ecole nationale supérieure des arts décoratifs. We will discuss his career at the crossroads of cultural and creative industries. He will join the Big Conversation mid-morning. Literature will also be present thanks to Maud Ventura, author of the novel My husband. To end this morning, Mélanie Lopez Malet, Data Scientist at the French company Ubisoft, will address the challenges of the booming video games sector.

YH: Following this beautiful morning, I will receive four guests throughout the afternoon. I will have the pleasure of welcoming Julie Gayet, who founded several production houses such as Rouge Internationale and represents a true figure of French culture. I will also exchange with Pierre Lungheretti, the deputy director of the national theater of Chaillot. Former director general of the Cité de la BD, he is today responsible for making Ajaccio the European cultural capital of 2028. Our former minister of Culture, but also of the digital economy and innovation Pellerin flower, will also be on the set of the Big Conversation. I will discuss with her her various projects, including the future of Korelya Capital, a fund dedicated to the Art de vivre and fashion. I will also welcome Louis Cacciutto, founder and CEO of the immersive reality studio Vrroom with which Jean-Michel Jarre recently joined forces. The producer, director and screenwriter Cedric Jimenez and the producer of the series Lupin Isabelle Degeorges will also take part in the Big Conversation and will close in style the first edition of this exceptional set, signed Big Media.

Big media: Finally, why would you advise fans of the French Touch to follow the set of the Big Conversation?

AH: The Big Conversation is a unique content that will allow those who wish to explore life scenarios between French innovation, creativity, and technological advances; on the other hand, discover the possibilities of support and financing throughout the year offered by Bpifrance on the other hand. All carried by inspiring personalities.

YH: This panel is also a special opportunity for the guests who will join us throughout the day. When you're immersed in the action, whether you're an entrepreneur or an artist, you don't always have time to take a step back from your journey and take the time to sit down and give explicit form to your projects. The Big Conversation will be an opportunity for our multi-talented guests to take a moment to sit down and reflect for twenty minutes on the path they've taken and the directions they can still invest in.