A committed player in Touch, The Socialite Family is much more than a furniture and decoration brand. Founded in 2013 by Constance Gennari, fashion journalist and art buyer, it is the first inspirational media dedicated to urban and connected families. 4 years later, the founder and her partner Marianne Gosset create their own collections.

Curious, we opened the look book of The Socialite Family before going to meet one of the founders Marianne Gosset. Duo ceramic and blown glass vases to compose yourself, warm wool sofas and poufs, emerald marble coffee tables, seventies-style rugs… that's what you'll find there, and more. For the founders, it is not a question of making simple objects, it is the results of unique creation games that they offer.

Combine creation and business

“Like you, we love nuances and the play of staging, with daring and personality. The Socialite Family collection reflects this taste for mixtures. », Explains Constance Gennari. What drives the founding duo is the process of artistic creation. “I like this permanent discussion between beauty and business. Being able to give life to creative impulses, to see a simple drawing become a real piece of furniture that will find its place in your interior. "

In search of innovation and quality, the two founders now offer a completely "virtuous" range of furniture and decorative objects.. The requirement, the quality, the short circuit and the made in France are “signature” elements of the brand which celebrates the work of the hand and the material. With around twenty employees, everything is designed in-house - content, furniture, decorative objects - in the brand's Parisian premises at 12 rue Saint-Fiacre in the 2nd arrondissement.

A unique “media x brand” model

In addition to being a committed brand of La French Touch, the company is also a medium that creates and distributes content on the Art de vivre, the house, contemporary families. At the heart of the problems of connected urbanites, the media goes every week to discover the intimacy of families and parents of new generations. Astonishing, inspiring and quirky universes are presented to media readers to dream their interiors. The media also draws its inspiration from hotels, guest houses and hybrid places to travel and to imagine its next collections. In the catalog, we find unique pieces inspired by cities, designers and artistic trends in vogue.

The brand nurtures its know-how of escape but also its belonging to the La French Touch movement, which represents for the founders a unique opportunity to bring together the verticals of French creativity around ambitious projects. “By pooling our ideas, our ways of thinking and our know-how, we will be stronger to promote French creative innovation in France and abroad. ", says Marianne Gosset.