During the Bpifrance Metaverse Vision event, representatives of the cultural and creative industries (ICC) discussed the challenges of the metaverse and its possible uses in their sector.

Cinema, video games, music… the metaverse is gradually coming to revolutionize the cultural and creative industries (CCI). Occasionally a round table organized by the French Touch in the metaverse, Jonathan Belolo, founder and CEO of the musical experience startup Stage 11, Elisha Karmitz, general manager of the cinema chain MK2 and Julien Papelier, Deputy Managing Director of Media-Participations, discussed the new opportunities offered by the metaverse. 

The metaverse, a quest for freedom for CCIs 

In the cinema sector we saw the opportunity to get rid of the silos imposed by the traditional internet. We have more freedom in the creation and consumption of experiences “, intervenes the general manager of the MK2 cinemas. For him, " the major art of this century is that of the video game because it is the most transversal, it combines storytelling, cinema, music and technology ». 

Jonathan Belolo, founder of Stage 11, insists on creativity, which is increased tenfold in the metaverse.  “We have the possibility of co-constructing and telling new stories in existing universes. We are rethinking the entire creation process to ensure that the player has the maximum emotional experience. Our mission is to bring together passionate creators and state-of-the-art technicians. ".  

For Julien Papelier, whose company publishes video games as well as comics and anime, the metaverse is an additional step in its diversification strategy. It also embodies the openness and decentralization of experiences. " The events always take place in Paris, but thanks to the metaverse everyone will be able to access them equally he explains.  

New limits of space and time 

« We have seen, in all the initiatives, a new mode of discussion with customers. Marketing is completely changing. In the metaverse, we exchange with more participative communities says Elisha Karmitz.  

An opinion shared by the deputy director of Media-Participations: “ The metaverse leads to more demanding marketing. The consumer becomes an actor and the storytelling will have to be a quality of the marketing teams to defend the content ». 

Jonathan Belolo concludes the conference by stating that " the main thing is not to clone current experiences but to understand that the constraints of space and time no longer apply », which opens up the field of possibilities.