For over thirty years, the South by Southwest (SXSW) festival has established itself as the gathering place for the creative industries, tech and influence on a global scale. In order to reveal to the 280 expected participants all the ranges of French creativity, Bpifrance and Business France are accompanying a delegation of 000 companies to Austin, Texas, from March 60 to 10. On this occasion, La French Touch and Bpifrance, in partnership with Deezer, La Sacem and Orange - with the support of the Villa Albertine and the Austin Chamber of Commerce - are organizing a unique event: " The French Touch Rendez-vous ". Organized on March 13, this day aims to promote the French ICCs during the 2023 edition of the South by Southwest festival. Emilie Beckmann, co-pilot of Bpifrance's Touch plan, tells us more about these initiatives.